Rodebjer

Rodebjer is a Swedish womenswear brand founded in 2000 in New York City by Carin Rodebjer. It describes its clothes as designed for women on the move and combines bold, layered styling with clean, pared-back design. Its website includes a B2B portal and a sustainability section.

What is Rodebjer?

Rodebjer is a Swedish women's fashion brand. Its own website says it was "established in New York City in 2000 by Carin Rodebjer" and that it "designs clothes for women on the move".

Products and positioning

The brand pairs bold, layered styling with clean, pared-back design, a combination that places it in the premium contemporary segment. The website lists clothing including blazers, dresses, knitwear, outerwear, pants, denim and skirts, as well as leather and tote bags, shoes and accessories such as scarves and belts.

Sustainability

The website has a sustainability section organised around people, planet, product and progress. The sources reviewed do not give figures, certifications or targets, so no specific claims are made here.

Business model and distribution

Rodebjer sells to consumers through its online store, which shows Sweden and Swedish kronor as the default region, and offers a B2B portal for trade customers, which indicates a wholesale channel alongside direct e-commerce. The site also has a press page and carries a 2026 copyright notice, which shows the brand is active.

Ownership

The brand's current owner and headquarters are not stated on its website and could not be verified from the sources reviewed, so they are left out of this profile.

Frequently asked questions

Who founded Rodebjer?

Carin Rodebjer established the brand in New York City in 2000, according to the brand's website. It is regarded as a Swedish brand.

What does Rodebjer sell?

Rodebjer sells women's clothing such as blazers, dresses, knitwear, outerwear and denim, plus leather and tote bags, shoes and accessories.

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