By Malina
Sweden
By Malina is a Swedish womenswear label founded in 2010 by designer Malin Ek Andrén. It makes bridal collections, ready-to-wear and accessories designed in Stockholm.
| Founded | 2010 |
|---|---|
| Founder | Malin Ek Andrén |
| Origin | Sweden |
| Categories | Bridal, ready-to-wear, accessories |
| Website | bymalina.com |
What is By Malina?
By Malina is a women's fashion label from Sweden. It was founded in 2010 by the Swedish designer Malin Ek Andrén, and its designs are made in Stockholm. The label offers bridal collections, ready-to-wear and accessories.
Products and positioning
According to the property company Hufvudstaden, which announced the brand as a new tenant in December 2023, the collections feature patterns and fabrics in a smart, elegant and contemporary style. The influence of the Mediterranean and its Hellenic heritage is described as a defining element of the design language.
Distribution
The brand is sold through retailers across Scandinavia, Europe and other parts of the world. In December 2023, Hufvudstaden announced that By Malina and the Swedish label Soft Goat would share a joint flagship store of about 115 square metres at Jakobsbergsgatan 3 in the Bibliotekstan district of central Stockholm, with an opening planned for spring 2024.
Why it matters
By Malina is an example of a Scandinavian designer label that combines bridal and everyday ready-to-wear under one name and that is moving from a wholesale-led presence towards its own retail space in the Swedish capital.
Frequently asked questions
Where is By Malina from?
By Malina is a Swedish brand, and its designs are made in Stockholm.
Who founded By Malina?
By Malina was founded in 2010 by the Swedish designer Malin Ek Andrén.