MASKA
MASKA is a Swedish womenswear brand founded by Maria Svensson, with roots in the Borås textile region. It makes knitwear and contemporary wardrobe pieces in natural and recycled fibres.
| Founder | Maria Svensson |
|---|---|
| Roots | Borås textile region, Sweden |
| Focus | Knitwear and womenswear |
| Production | 95 per cent in the EU |
| Website | maska.se |
What is MASKA?
MASKA is a Swedish womenswear brand founded by Maria Svensson. Its roots are in Borås, the centre of Sweden's textile region, and it draws on four generations of textile craftsmanship. The name refers to a knitted stitch.
Products and positioning
The brand designs contemporary, wearable pieces with a flattering but comfortable everyday fit. Knitwear is central, complemented by a full wardrobe:
- Sweaters and cardigans
- Trousers, tops, skirts and dresses
- Jackets and coats
- Accessories
MASKA works with natural and lower impact materials such as cashmere, silk, organic cotton, mohair, Tencel and recycled fibres, and places 95 per cent of its production within the European Union. The brand speaks of artisanal longevity, pointing to pieces made to be worn for many years.
Distribution
MASKA sells through its own online shop and is presented to international buyers through the wholesale platform Le New Black.
Why it matters
MASKA is an example of how Sweden's historic textile heritage is being carried into small contemporary labels that compete on materials, craftsmanship and European production rather than on volume.
Frequently asked questions
Who founded MASKA?
MASKA was founded by Maria Svensson and has its roots in Borås, Sweden.
What does MASKA sell?
MASKA sells womenswear with a focus on knitwear, including sweaters, cardigans, trousers, dresses and coats.