Dunderdon
Dunderdon is a Swedish clothing brand founded in Gothenburg in 1997 by Per-Ivan Hagberg. It started with trousers and now makes workwear and fashion lines.
| Founded | 1997 |
|---|---|
| Founder | Per-Ivan Hagberg |
| Origin | Gothenburg, Sweden |
| Lines | Workwear and fashion |
| Website | dunderdon.com |
What is Dunderdon?
Dunderdon is a clothing brand from Gothenburg, Sweden, founded in 1997 by Per-Ivan Hagberg. Hagberg was a carpenter who had also built houses, worked as a model and acted as an agent for a denim brand.
History
Hagberg began planning his own brand in 1996 with the goal of a timeless trouser built on quality, function and simplicity. The first products launched in 1997, and a uniform fit with varied styling made them popular with Swedish builders and artisans.
Products and positioning
The company began with trousers and now makes a full range of trousers, outerwear, knitwear, shirts and accessories. It runs two lines, workwear and fashion, and in Sweden workwear accounted for about half of sales. The brand targets craftsmen and modern workers who value construction and smart design. Its guiding principle is that every product should serve a specific purpose, with no filler designs.
A fashion jacket from autumn and winter 2011 used Ventile fabric from England. London retailer Stuarts London announced that it would begin stocking the brand from July 2011.
Why it matters
Dunderdon shows how Scandinavian workwear can cross into fashion without losing its practical roots.
Frequently asked questions
Where is Dunderdon from?
Dunderdon is from Gothenburg, Sweden.
Who founded Dunderdon?
Per-Ivan Hagberg, a carpenter and former model, founded Dunderdon in 1997.