9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Premium and contemporary

Deadwood

Sweden

Deadwood is a Stockholm brand founded in 2012 by Carl Ollson and Felix von Bahder. It makes garments and accessories from upcycled leather and vegan cactus leather.

Facts
Founded2012
FoundersCarl Ollson and Felix von Bahder
HeadquartersStockholm, Sweden
MaterialsUpcycled leather, vegan cactus leather
Segment
Premium
Categories
WomenswearMenswearAccessories
Sales channels
WholesaleE-commerce

What is Deadwood?

Deadwood is a Swedish brand founded in 2012 in Stockholm by Carl Ollson and Felix von Bahder. It makes garments and accessories and is listed among the brands shown at Copenhagen Fashion Week.

Materials

The brand works with upcycled leather and vegan cactus leather. Both are made from materials that would otherwise have gone to waste, which gives the label a clear focus on reuse within a leather-led product range.

Products and positioning

Deadwood's offer includes accessories such as ties and other items that are stocked by international online retailers, alongside leather-look garments. Its use of repurposed and plant-based leather sets out a design approach where the material itself is the starting point.

Copenhagen Fashion Week carries a brand page for Deadwood, and the retailer SSENSE lists its accessories, including ties, in the menswear section of its site.

Why it matters

Deadwood is a Swedish example of a label that built its identity on leather alternatives and reuse.

Frequently asked questions

Where is Deadwood from?

Deadwood is a Swedish brand based in Stockholm, founded in 2012.

What is Deadwood known for?

Deadwood is known for garments and accessories made from upcycled leather and vegan cactus leather.

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