Odd Molly
Molly's Collective ApS · Sweden
Odd Molly is a Swedish womenswear and accessories brand founded in 2002 by Karin Jimfelt-Ghatan, Per Holknekt and Christer Andersson. Since 2024 it has been owned by Molly's Collective ApS and is based near Copenhagen.
| Founded | 2002 |
|---|---|
| Founders | Karin Jimfelt-Ghatan, Per Holknekt, Christer Andersson |
| Owner | Molly's Collective ApS (since 2024) |
| Headquarters | Kvistgaard, Denmark |
| Website | oddmolly.com |
What is Odd Molly?
Odd Molly is a Swedish fashion brand founded on 25 March 2002 as Odd Molly International AB by Karin Jimfelt-Ghatan, Per Holknekt and Christer Andersson. It designs clothing and accessories for women.
History
The company was listed on the First North market of the Stockholm stock exchange from June 2007. Its wholesale business expanded quickly, and by 2008 the brand was stocked by more than 1,600 shops in over 38 countries. Since 2024 Odd Molly has been owned by Molly's Collective ApS, and the business is now headquartered in Kvistgaard, north of Copenhagen, Denmark.
Products and positioning
Odd Molly offers womenswear and accessories positioned in the premium segment, sold through specialist retailers and its own online store.
- Womenswear collections
- Accessories
- Wholesale to independent boutiques
- Own e-commerce at oddmolly.com
Why it matters
Odd Molly is one of the Scandinavian womenswear labels that built an international business largely through wholesale distribution to independent retailers, and its move to Danish ownership reflects ongoing consolidation among mid sized Nordic fashion brands.
Frequently asked questions
Who founded Odd Molly?
Odd Molly was founded in 2002 by Karin Jimfelt-Ghatan, Per Holknekt and Christer Andersson.
Where is Odd Molly from?
Odd Molly is a Swedish brand. Since 2024 it has been owned by Molly's Collective ApS and is based in Kvistgaard, Denmark.