Filippa K
OJ Holding Sweden AB · Sweden
Filippa K is a Stockholm fashion brand founded in 1993 and known for minimalist Scandinavian wardrobe essentials for women and men. In April 2025 it was acquired by OJ Holding Sweden AB, the parent company of Oscar Jacobson, and continues as an independent label within that group.
| Founded | 1993, Stockholm |
|---|---|
| Founders | Filippa Knutsson, Patrik Kihlborg, Karin Segerblom |
| Owner | OJ Holding Sweden AB (since 2025) |
| Headquarters | Stockholm, Sweden |
| Turnover | 436 million SEK (2024, FashionUnited) |
| Website | filippa-k.com |
What is Filippa K?
Filippa K is a Swedish premium fashion brand offering clean, understated clothing for women and men. Its collections centre on tailoring, knitwear, coats and everyday basics designed to last, and the company describes itself as a curious and conscious brand that uses sustainability as a guide for growth.
History
The brand was founded in Stockholm in 1993 by Filippa Knutsson, Patrik Kihlborg and Karin Segerblom. It became one of the defining names of Scandinavian minimalism in the 1990s and 2000s. Nina Bogstedt led the creative team for many years before Knutsson returned as creative director in 2017.
Ownership changed several times. Most recently the Swedish investment company Novax sold Filippa K to OJ Holding Sweden AB, the parent of menswear brand Oscar Jacobson, in a deal announced on 29 April 2025. Terms were not disclosed. According to FashionUnited, Filippa K had been restructured in organisation, range and positioning over the preceding two years, with Marie Forssenius as chief executive at the time of the sale.
Products and positioning
Filippa K competes in the premium contemporary segment with a focus on:
- Womenswear tailoring, knitwear, dresses and outerwear
- Menswear suits, shirts, knitwear and coats
- Shoes and accessories
The design language is minimalist and functional, aimed at customers who prefer quality and longevity over trend pieces.
Business model and distribution
Filippa K sells through its own stores, its e-commerce site and selected retailers, with a strong focus on Europe. In 2024 the company reported turnover of 436 million Swedish kronor and a loss of 39 million kronor, according to FashionUnited.
Why it matters
Filippa K is one of the brands that shaped the international image of Swedish fashion. Its integration into a Swedish group alongside Oscar Jacobson reflects a wider consolidation among Nordic premium brands seeking scale while keeping distinct identities.
Frequently asked questions
Who owns Filippa K?
Filippa K has been owned by OJ Holding Sweden AB, the parent company of Oscar Jacobson, since a deal announced in April 2025. The seller was the Swedish investment company Novax.
Where is Filippa K from?
Filippa K is a Swedish brand founded in Stockholm in 1993. It is still headquartered in Stockholm.