Arket
H&M Group · Sweden
Arket is a Nordic lifestyle brand launched by H&M Group in 2017 with a first store on London's Regent Street. It sells essential clothing for women, men and children alongside homeware, and many stores include a seasonal vegetarian café.
| Launched | 2017, London |
|---|---|
| Owner | H&M Group |
| First store | Regent Street, London |
| Footprint | 59 stores in 23 markets (H&M Group) |
| Concept | Clothing, homeware and café |
| Website | arket.com |
What is Arket?
Arket (often styled ARKET) is a brand of the Swedish H&M Group conceived as a modern-day market. It describes itself as a modern lifestyle destination and offers essential collections for women, men, children and the home, including garments, objects and food, with a pared-back Nordic aesthetic and a focus on quality basics.
History
H&M Group launched Arket in 2017, opening its first store in London on Regent Street. The brand subsequently opened stores in Scandinavia and continental Europe and later expanded into Asia, while building an online presence that now covers more markets than its physical store network.
Products and positioning
Arket sits above H&M in price and alongside the group's other premium brands, COS and & Other Stories. Its offer includes:
- Wardrobe essentials for women and men
- Childrenswear and baby clothing
- Shoes, bags and accessories
- Homeware including textiles and kitchen items
- Bath and body products
Many stores include an Arket Café serving seasonal vegetarian food and coffee.
Business model and distribution
Arket sells through its own stores and online. According to H&M Group, it has 59 stores in 23 markets across Europe and Asia and is online in 31 markets, with further reach through global selling and selected external platforms. Its website also offers a resale section, a material library and alterations and repair services, which support the brand's emphasis on longevity.
Why it matters
Arket is one of H&M Group's main bets on a more premium, lifestyle-oriented shopper. By combining apparel, homeware and food in one store concept, it illustrates how fashion retailers are using broader assortments and hospitality to increase dwell time and brand engagement. Its emphasis on durable essentials and repair also reflects the wider industry shift towards longer product lifecycles.
Frequently asked questions
Who owns Arket?
Arket is owned by H&M Group, the Swedish fashion company that also owns H&M, COS and & Other Stories. The group launched the brand in 2017.
Is Arket the same as COS?
No. Both belong to H&M Group and share a minimalist approach, but they are separate brands. Arket positions itself as a modern market with essentials for the whole family, homeware and cafés, while COS focuses on design-led ready-to-wear.