H&M Group: all brands
The 6 brands of H&M Group in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
& Other Stories: & Other Stories is a womenswear brand launched in 2013 by H&M Group, the Swedish fashion retailer. It sells ready-to-wear, shoes, bags, accessories and beauty through a small store network and online, and it is one of the group's brands positioned above the core H&M label.
Arket: Arket is a Nordic lifestyle brand launched by H&M Group in 2017 with a first store on London's Regent Street. It sells essential clothing for women, men and children alongside homeware, and many stores include a seasonal vegetarian café.
COS: COS is a fashion brand of the Swedish H&M Group, launched in 2007 with a first store on London's Regent Street. Known for minimalist, design-led clothing and accessories, it has around 250 stores in about 50 markets and is one of the group's most important premium labels.
H&M: H&M is the Swedish fashion retailer founded by Erling Persson in 1947 and the main brand of H&M Group, the world's second-largest international clothing retailer after Inditex. Listed in Stockholm and controlled by the Persson family, it is known for affordable fashion and high-profile designer collaborations.
Monki: Monki is a Swedish youth womenswear label owned by H&M Group, known for bold, playful Scandinavian style. Originally based in Gothenburg, it has been merged into sister brand Weekday: its stores were closed in 2025 and the label is now sold through Weekday's website and stores.
Weekday: Weekday is a Stockholm-based youth fashion brand owned by H&M Group, known for denim and Scandinavian streetwear. Between 2023 and 2025 H&M merged Monki and the Cheap Monday label into Weekday, turning it into a multi-brand youth destination with around 40 stores and online sales in about 20 markets.