Tiger of Sweden
IC Group · Sweden
Tiger of Sweden is a Stockholm fashion house founded in 1903 in Uddevalla, with a heritage in men's tailoring and a contemporary collection for women and men. It belongs to the Danish IC Group, which is controlled by the Martinsen family's investment company Friheden Invest.
| Founded | 1903, Uddevalla |
|---|---|
| Founders | Marcus Schwarzman, Hjalmar Nordström |
| Owner | IC Group (controlled by Friheden Invest) |
| Headquarters | Stockholm, Sweden |
| Signature | Men's tailoring |
| Website | tigerofsweden.com |
What is Tiger of Sweden?
Tiger of Sweden is a Swedish premium fashion brand for men and women. It describes itself as a Stockholm-based fashion house with a heritage in tailoring, focused on cut, shape, quality and craftsmanship. Suits remain its signature, alongside outerwear, knitwear, denim, shoes and accessories.
History
The company was founded in 1903 in Uddevalla, on Sweden's west coast, by Marcus Schwarzman and Hjalmar Nordström, originally as Schwarzman & Nordström. According to the brand, it introduced ready-to-wear tailoring to Sweden, making suits accessible beyond the wealthy. The Tiger name became the brand, and over time the company moved its base to Stockholm and added womenswear.
Tiger of Sweden became part of the Danish fashion group IC Group in the 2000s. After IC Group sold most of its other brands, Tiger of Sweden and By Malene Birger were the remaining labels in 2019, when Friheden Invest, owned by Niels Martinsen and his family and already holding 66%, offered to buy out the remaining shareholders. Linda Dauriz, chief executive from 2019, left in 2024, and board chairman Christoffer Martinsen-Konigsfeldt took on the role on an interim basis from June 2024.
Products and positioning
- Tailoring, suits and blazers for men and women
- Outerwear, knitwear, shirts and jeans
- Dresses, skirts and tops for women
- Shoes, bags and accessories
The brand mentions certified organic, recycled and certified animal fibres in parts of its range.
Business model and distribution
Tiger of Sweden combines wholesale through department stores and menswear specialists with own flagship stores and e-commerce. Wikipedia lists flagships in cities including Stockholm, Copenhagen, London and Berlin, and a presence across Europe and North America.
Why it matters
Tiger of Sweden is one of the oldest names in Scandinavian fashion and a key reference in premium menswear tailoring in Northern Europe. Its long ownership within a family-controlled Danish group makes it an example of patient capital in a sector often dominated by private equity.
Frequently asked questions
Who owns Tiger of Sweden?
Tiger of Sweden belongs to the Danish IC Group, which is controlled by Friheden Invest, the investment company of the Martinsen family. Friheden moved to take full control of IC Group in 2019.
Where is Tiger of Sweden from?
Tiger of Sweden is a Swedish brand founded in 1903 in Uddevalla. It is now headquartered in Stockholm.