Hope Stockholm
Sweden
Hope Stockholm, trading as HOPE, is a Swedish fashion brand with the tagline "Style before gender". It offers separate women's and men's collections plus unisex pieces and a line of essentials called HOPE CORE. Its founding year and ownership could not be verified.
| Origin | Sweden |
|---|---|
| Tagline | Style before gender |
| Essentials line | HOPE CORE |
| Segment | Premium and contemporary |
| Website | hope-sthlm.com |
| Website | hope-sthlm.com |
What is Hope Stockholm?
Hope is a Swedish fashion brand whose website describes a passion for high-quality garments that inspire and emphasise individual style. Its tagline, "Style before gender", is reflected in separate women's and men's shops and in unisex collections.
Products and positioning
The brand publishes seasonal collections, with the website listing collections back to Spring/Summer 2022 and an Autumn/Winter 2026 collection titled "Garden of Ashes". HOPE CORE is a line of essentials. The premium contemporary positioning rests on garment quality and an individual, gender-fluid approach to design.
Business model and distribution
Hope runs its own online shop, with free shipping on orders over 3,000 Swedish kronor, and a physical store where customers can collect online orders. The store also shows art by designer Emma Stocklassa, tying retail to a cultural programme. The sources reviewed do not describe its wholesale network.
Ownership and history
The pages that could be fetched do not state who founded Hope, when it was founded, who owns it or where its headquarters are. The name "Hope Stockholm" and the Swedish-language social links point to a Stockholm connection, but this has not been confirmed as a headquarters, so these details are left out of the profile rather than guessed.
Why it matters
Hope makes gender-neutral dressing part of its stated brand identity, with unisex collections sitting alongside its women's and men's shops.
Frequently asked questions
Where is Hope Stockholm from?
Hope is a Swedish fashion brand. Its name and Swedish-language social channels point to Stockholm, though headquarters was not confirmed.
What is Hope known for?
Hope is known for its "Style before gender" approach, with women's, men's and unisex collections and the HOPE CORE line of essentials.