John Henric
John Henric is a Swedish menswear brand founded in 2008 and based near Malmö, specialising in the smart casual look. It offers shirts, chinos, knitwear, tailoring, shoes and accessories.
| Founded | 2008 |
|---|---|
| Base | Near Malmö, Sweden |
| Origins | Lund |
| Positioning | Smart casual menswear |
| Website | johnhenric.com |
What is John Henric?
John Henric is a Swedish menswear brand founded in 2008. Its starting point was the university town of Lund, and the company is today based just outside Malmö in southern Sweden.
Products and positioning
The brand describes its proposition as The Art of Smart Casual, blending Scandinavian simplicity, Italian ease and British tradition. Its core niche is helping men master a smart casual wardrobe that sits between formal tailoring and weekend wear.
- Shirts, chinos and shorts
- Knitwear, jackets and blazers
- Suits and outerwear
- Shoes, bags and accessories such as ties, belts and cufflinks
The range has grown from shirts and chinos into a full menswear wardrobe, including footwear such as loafers, dress shoes and sneakers, as well as briefcases, weekend bags and leather bags.
Distribution
John Henric sells primarily through its own online shop, which ships to several countries including the United Kingdom, the United States, Denmark and Norway. The brand also operates physical stores, listed through its store locator.
Why it matters
John Henric is an example of a digitally led Scandinavian menswear brand that has built international reach by focusing on a clearly defined style niche rather than following fashion trends.
Frequently asked questions
Where is John Henric from?
John Henric is a Swedish menswear brand that started in Lund and is based just outside Malmö.
What does John Henric sell?
John Henric sells smart casual menswear, including shirts, chinos, knitwear, suits, shoes, bags and accessories.