29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Michael Spiers

United Kingdom

Michael Spiers is a family owned British fine jewellery and watch retailer founded in Looe, Cornwall, in 1957. It runs showrooms in Truro, Plymouth, Exeter and Taunton and is an official retailer for Rolex and Patek Philippe.

Facts
Founded1957
FounderMichael Spiers
OriginLooe, Cornwall
ShowroomsTruro, Plymouth, Exeter, Taunton
Rolex retailer since1986
Websitemichaelspiers.co.uk
Segment
Luxury
Categories
JewelleryWatches
Sales channels
Own storesE-commerce

What is Michael Spiers?

Michael Spiers is a jeweller from the South West of England. Michael Spiers opened a small antique shop in the Cornish coastal town of Looe in 1957, and the business soon shifted towards diamonds, gemstones and fine jewellery. Its head office is in Plymouth.

History

The company has been shaped by family and long serving directors. Keith White MBE, the founder's brother in law, joined in 1966 and later became chairman, and the founder's son Adam Spiers joined in 1996. It became an official Rolex retailer in 1986 and a Patek Philippe retailer in 2011, and in 2015 became a Rolex accredited service centre with its own workshops in Plymouth.

Products and positioning

  • Diamonds and precious gemstones
  • Fine jewellery
  • Swiss luxury watches
  • Watch and jewellery repair and servicing

Distribution

Michael Spiers operates showrooms at Lemon Street in Truro, Cornwall Street in Plymouth, Cathedral Yard in Exeter and High Street in Taunton, alongside online sales.

Why it matters

Michael Spiers is a leading independent jeweller in the South West of England, illustrating how regional family retailers secure luxury watch agencies and after sales services to compete with national chains.

Frequently asked questions

Where are Michael Spiers showrooms?

Michael Spiers has showrooms in Truro, Plymouth, Exeter and Taunton in the South West of England.

Is Michael Spiers an official Rolex retailer?

Yes. Michael Spiers has been an official Rolex retailer since 1986 and is also a Patek Philippe retailer.

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