29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

David Morris

United Kingdom

David Morris is a British high jewellery house founded in London in 1962 by David Morris. Family owned and based on New Bond Street in Mayfair, it creates fine jewellery, watches and bespoke commissions.

Facts
Founded1962, London
FounderDavid Morris
Flagship180 New Bond Street, Mayfair
OwnershipFamily owned
Websitedavidmorris.com
Segment
Luxury
Categories
JewelleryWatches
Sales channels
Own storesDepartment stores

What is David Morris?

David Morris is a London high jewellery house founded in 1962 by David Morris. Its flagship boutique and workshop are at 180 New Bond Street in Mayfair, in a 1908 townhouse, and it is one of the last jewellers with a workshop on Bond Street. The company remains family owned, with Jeremy Morris, who succeeded his father in 2003, as managing director and principal designer.

History

The house redesigned the Miss World crown in 1972 and created a sapphire and diamond tiara for the Government of Liechtenstein in 1967. It has supplied jewellery for several James Bond films, including the diamond riviere necklace in Tomorrow Never Dies. Commissions have included work for Gianni Versace and Barbra Streisand, and pieces are held in the Victoria and Albert Museum's Jewellery Room.

Products and positioning

David Morris creates fine jewellery and watches, with a significant bespoke business, focused on exceptional coloured stones and diamonds.

  • High jewellery and bespoke commissions
  • Fine watches
  • Red carpet pieces

Distribution

Beyond Bond Street, the house has boutiques at Harrods in London and in Dubai, Abu Dhabi, Doha and Hong Kong, plus partner locations in Baku, Riyadh and Jeddah.

Why it matters

David Morris is one of the few remaining independent, family run British high jewellery houses with its own London workshop.

Frequently asked questions

Who founded David Morris?

The jewellery house was founded in London in 1962 by David Morris.

Where is David Morris based?

David Morris is based at 180 New Bond Street in Mayfair, London, where it has its flagship boutique and workshop.

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