Eshvi
Eshvi is a British costume jewellery brand created by two founders, Natia and Tamar, who moved to London from Georgia in 2011. It makes rings, necklaces, earrings, pendants and bracelets.
| Founders | Natia and Tamar |
|---|---|
| Country | United Kingdom |
| Founders moved to London | 2011 |
| Category | Costume jewellery |
| Website | eshvi.com |
What is Eshvi?
Eshvi is a costume jewellery brand created by Natia and Tamar. The two founders moved to London from Georgia in 2011 with the plan of creating their own jewellery line, and the first line was presented in 2013.
Products and positioning
The brand is described as costume jewellery. Its range covers rings, necklaces, earrings, pendants and bracelets. Early pieces included earrings in fuchsia and silver and a cocktail ring with turquoise detailing, which shows a taste for strong colour and statement shapes.
- Rings, necklaces and earrings
- Pendants and bracelets
- Colourful stones and statement pieces
Why it matters
Eshvi is an example of a small London jewellery label started by two founders from Georgia. Its focus on costume jewellery places it in the accessible end of the market, where design and colour matter more than precious materials. The brand's story, with founders who relocated to build a label from scratch, is also part of its identity.
Frequently asked questions
Where is Eshvi from?
Eshvi is a London jewellery brand created by two founders who moved to the city from Georgia.
What does Eshvi sell?
Eshvi sells costume jewellery, including rings, necklaces, earrings, pendants and bracelets.