Lily & Roo
Lily & Roo is a British online jewellery brand founded by Brittany Preston and based just outside London. It sells gold, silver and pearl necklaces, earrings, bracelets and rings, with all of its pearl jewellery handmade in its own workshop.
| Founder | Brittany Preston |
|---|---|
| Based in | Outside London, United Kingdom |
| Handmade | Over 40% of jewellery |
| Speciality | Pearl and bridal jewellery |
| Website | lilyandroo.com |
What is Lily & Roo?
Lily & Roo is a direct to consumer jewellery brand from the London area. It was founded by Brittany Preston, who still leads the business, after she struggled to find wedding jewellery that felt right for her own day.
Products and positioning
The range covers necklaces, earrings, bracelets, rings, anklets, charms and jewellery sets in gold, silver, rose gold and white gold, with pearls and diamonds. Key lines include:
- Pearl and bridal jewellery
- Faith pieces such as crosses and St Christopher pendants
- Personalised and birthstone jewellery
More than 40 per cent of the jewellery is handmade, and all pearl pieces are made by hand in the company's office outside London, where orders are also packed and customer service is handled by a team of over 20 women.
Distribution
Lily & Roo sells mainly through its own website, offering engraving, gift wrapping and international shipping, and also appears on curated marketplaces.
Why it matters
Lily & Roo shows how a founder led, online jewellery brand can combine in-house handmaking with digital retail to serve bridal and gifting occasions.
Frequently asked questions
Who founded Lily & Roo?
Lily & Roo was founded by Brittany Preston, who still leads the brand.
Where is Lily & Roo jewellery made?
All of Lily & Roo's pearl jewellery is handmade in its office just outside London, and over 40 per cent of its range is handmade.