Larsson & Jennings
Larsson & Jennings is a watch and jewellery brand founded in London in 2012 that combines Swedish minimalism with London design heritage. It makes timepieces such as the Boyfriend and Lumous, plus bracelets, necklaces, rings and earrings.
| Founded | 2012 |
|---|---|
| Origin | London |
| Bases | London and Stockholm |
| Products | Watches and jewellery |
| Website | larssonjennings.com |
What is Larsson & Jennings?
Larsson & Jennings is a watch and jewellery brand that has existed since 2012. It was born out of the desire to create bold, empowering timepieces that foster self-expression and confidence, and its design language blends Swedish minimalism with London design heritage.
History
The brand began in London and today works with a global team spanning eight nationalities, with bases in London and Stockholm.
Products and positioning
Watches remain the core of the offer, supported by a growing jewellery and gifting range. Materials include stainless steel and vegan leather, and the brand describes itself as vegan and cruelty free.
- Watch models including Boyfriend, Elevate, Lumous, Tribeca and Carré
- Gold, mixed gold, silver and rose gold finishes
- Bracelets, necklaces, rings and earrings
- Birthstone, zodiac and personalised pieces
The brand states a goal of becoming fully carbon neutral by 2030.
Distribution
Larsson & Jennings sells through its own online store and runs a creator programme to build its community on social media.
Why it matters
Larsson & Jennings belongs to the wave of design-led watch labels that grew up online in the 2010s, and it has since broadened from timepieces into jewellery and gifting.
Frequently asked questions
Where is Larsson & Jennings from?
Larsson & Jennings began in London in 2012 and combines Swedish minimalism with London design heritage.
What does Larsson & Jennings sell?
It sells minimalist watches such as the Boyfriend and Lumous, plus bracelets, necklaces, rings and earrings.