29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Beaverbrooks

United Kingdom

Beaverbrooks is a British jewellery and watch retailer founded in 1919 in Belfast and based in St Annes on Sea, Lancashire. It operates about 80 stores.

Facts
Founded1919, Belfast
FoundersIsaac, Harry and Maurice Adlestone
HeadquartersSt Annes on Sea
StoresAbout 80
Websitebeaverbrooks.co.uk
Segment
Mid-market
Categories
JewelleryWatches
Sales channels
Own storesE-commerce

What is Beaverbrooks?

Beaverbrooks is a British jeweller and a private company headquartered in St Annes on Sea in the United Kingdom. It sells jewellery and watches through a network of about 80 stores and online.

History

The company opened its first shop in Belfast in 1919. It was founded by Isaac, Harry and Maurice Adlestone, and it marked its 100th anniversary in 2019. Jewellery is its core category, and the retailer has since grown from that single Belfast shop into a national chain across the UK.

Recognition

In 2009 the Sunday Times ranked Beaverbrooks first in its list of the 100 Best Companies to Work For, and it has appeared on that list for 17 consecutive years. In 2020 it was named ninth best company to work for and Best Place to Work at the Retail Week Awards.

Why it matters

Beaverbrooks is one of the longer-established independent jewellery chains in the UK, and its record in employer rankings has become part of how the business is known in the trade.

Frequently asked questions

Where is Beaverbrooks from?

Beaverbrooks is a British jeweller that opened its first shop in Belfast in 1919 and is now based in St Annes on Sea.

What does Beaverbrooks sell?

Beaverbrooks sells jewellery and watches through around 80 stores and online.

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