Icon Brand
Icon Brand is an accessories label specialising in jewellery. It makes necklaces, bracelets, rings and earrings, many in unisex styles, sold through major online fashion retailers.
| Category | Fashion jewellery |
|---|---|
| Core products | Necklaces, bracelets, rings, earrings |
| Retailers | ASOS, Zalando, Urban Outfitters |
| Website | iconbrand.com |
What is Icon Brand?
Icon Brand is a jewellery and accessories label whose collections are aimed at a style-conscious, fashion-led customer. Online retailers list it within their men's jewellery and accessories offers, and many of its pieces are presented as unisex.
Products and positioning
Necklaces make up the largest part of the range, typically chain-based designs, supported by bracelets, rings and earrings. The positioning is wearable, everyday jewellery rather than fine jewellery, designed to be layered and combined with casual and streetwear looks.
- Chain necklaces and pendants
- Bracelets
- Rings
- Earrings
Distribution
Icon Brand is sold through large online fashion platforms and retailers, including ASOS, where it appears in the men's brand directory, Zalando in several European markets and Urban Outfitters. This marketplace-led distribution gives the label reach across the UK and continental Europe.
Why it matters
Icon Brand illustrates the growth of men's and unisex fashion jewellery as a category, driven by online retail platforms that give smaller accessory labels international visibility alongside apparel.
Frequently asked questions
What does Icon Brand sell?
Icon Brand sells fashion jewellery, mainly necklaces, plus bracelets, rings and earrings.
Where can I buy Icon Brand jewellery?
Icon Brand is sold through online retailers including ASOS, Zalando and Urban Outfitters.