LeJu

LeJu, also known as LeJu London, is a British jewellery and accessories brand whose collections are designed in a London workshop. It is best known for colourful handmade bracelets, alongside necklaces, earrings, rings and a small clothing range.

What is LeJu?

LeJu is a London jewellery brand founded by designer Lenny Trines and Juan Munoz, who handles the business side including buyer relationships and trade shows. Each collection is designed in the brand's London workshop, combining contemporary jewellery design with a European fashion sensibility.

Products and positioning

Bracelets are the core of the range, in beaded, woven, thread based and metallic thread styles designed to be worn and stacked. The brand also makes necklaces, earrings, rings, anklets, silver jewellery, men's and children's pieces, and a small line of cotton shirts and dresses.

• Stones include hematite, watermelon tourmaline, lapis lazuli, turquoise, spinel and pearls.
• Metal details use 925 sterling silver beads and gold and silver tones.
• Pieces are handmade by artisans using traditional techniques, with colourful designs drawing on natural elements and South American craft.

Bracelets typically sell between about 29 and 68 pounds, placing the brand in the accessible mid-market.

Distribution

LeJu sells through its own online shop with UK and worldwide delivery and supplies a list of international buyers through wholesale.

Why it matters

LeJu is an example of a small design led accessories label that combines direct online sales with a wholesale network built through trade fairs.

Frequently asked questions

Where is LeJu from?

LeJu is a jewellery brand from London, where its collections are designed in the brand's workshop.

What does LeJu sell?

LeJu sells handmade bracelets, necklaces, earrings, rings and anklets, plus a small range of clothing.

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