14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Estella Bartlett

United Kingdom

Estella Bartlett is a London jewellery and accessories brand founded in 2011 by siblings Nick and Louise Bartlett. It makes gold- and silver-plated jewellery as well as bags and small leather goods.

Facts
Founded2011
FoundersNick and Louise Bartlett
BaseLondon, United Kingdom
Main categoryJewellery
Also makesBags and small leather goods
Websiteestellabartlett.com
Segment
Mid-market
Categories
JewelleryBagsAccessories
Sales channels
WholesaleE-commerceMarketplaces

What is Estella Bartlett?

Estella Bartlett is a British jewellery and accessories label founded in 2011 by the brother and sister team of Nick and Louise Bartlett. The brand is based in London, with its in-house design studio near Bermondsey Street in the south of the city.

Products and positioning

The core of the range is jewellery. Pieces are gold- and silver-plated, and the collections also include semi-precious gemstone and pearl designs. Many items carry engraved, sentimental messaging, which has become a recognisable part of the brand's style.

Beyond jewellery, the label offers bags and small leather goods, giving it an accessories offer that extends past the jewellery box. Product listings on retail partner sites describe lines such as waterproof PVD gold-plated hoop earrings, T-bar necklaces and bracelets.

Distribution

Estella Bartlett exhibits to the trade and is listed in trade directories of gift and fashion accessory brands. Its products are also sold through independent boutiques and online marketplaces such as notonthehighstreet.com.

Why it matters

The brand is an example of a sibling-founded British accessories business that built a design-led range around personal, giftable jewellery and sells it through both wholesale and online partners.

Frequently asked questions

Who founded Estella Bartlett?

Estella Bartlett was founded in 2011 by siblings Nick and Louise Bartlett.

What does Estella Bartlett sell?

It sells gold- and silver-plated jewellery, semi-precious gemstone and pearl pieces, bags and small leather goods.

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