14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Tutti & Co

United Kingdom

Tutti & Co is a British jewellery and accessories brand. It makes earrings, necklaces, bracelets and rings crafted from 98 percent recycled metals, alongside gifts such as fragrance, sunglasses and jewellery boxes.

Facts
CountryUnited Kingdom
Materials98% recycled metals
CertificationResponsible Jewellery Council
Warranty12 months
Websitetuttiandco.com
Segment
Mid-market
Categories
JewelleryAccessoriesEyewearBeauty
Sales channels
Own storesE-commerceWholesaleDepartment stores

What is Tutti & Co?

Tutti & Co is a British jewellery and accessories brand. Its pieces are crafted from 98 percent recycled metals, and the company is certified by the Responsible Jewellery Council.

Products and positioning

The core of the range is affordable fashion jewellery:

  • Earrings, necklaces, bracelets and rings
  • Charms, birthstone and pearl pieces
  • Jewellery boxes and fragrance
  • Accessories such as sunglasses, caps, socks, lanyards and key rings

The jewellery features an e-coating described as anti-tarnish and water-resistant, and comes with a 12-month warranty. Collections are organised strongly around gifting, with dedicated gift categories by price.

Distribution

Tutti & Co sells through its own online store, its physical stores, where customers can book styling appointments, and through wholesale partners. Its jewellery is stocked by UK department stores including John Lewis.

Why it matters

Affordable fashion jewellery is a competitive category in which sustainability claims are becoming a point of difference. By combining recycled metals, Responsible Jewellery Council certification and a gift-focused offer across its own stores and department store partners, Tutti & Co shows how mid-market accessory brands are adapting to more conscious shoppers.

Frequently asked questions

What does Tutti & Co sell?

Tutti & Co sells jewellery such as earrings, necklaces, bracelets and rings, plus gifts and accessories including fragrance and sunglasses.

Is Tutti & Co jewellery made from recycled metal?

Yes, Tutti & Co says its jewellery is crafted from 98 percent recycled metals.

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