29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Abbott Lyon

United Kingdom

Abbott Lyon is a British jewellery and accessories brand founded in 2015, with offices in London and Manchester. It is known for personalised, trend-led pieces such as initial necklaces, birthstone bracelets and signet rings.

Facts
Founded2015
HeadquartersLondon, United Kingdom
Other officeManchester
SpecialityPersonalised jewellery
PositioningAffordable luxury
Websiteabbottlyon.com
Segment
Mid-market
Categories
JewelleryAccessories
Sales channels
E-commerce

What is Abbott Lyon?

Abbott Lyon is a UK jewellery and accessories company founded in 2015. It is headquartered in London and also has an office in Manchester's Northern Quarter. The company describes itself as a global affordable luxury design house.

Products and positioning

Abbott Lyon focuses on personalised, meaningful and trend-led jewellery designed to mark personal milestones and everyday moments. It works under the ethos "Made More You". Typical pieces include:

  • Initial and letter bracelets and pendants
  • Birthstone necklaces and bracelets
  • Signet rings and charm jewellery
  • Gold, rose gold and silver tone finishes

Seasonal products such as personalised jewellery advent calendars extend the gifting focus of the range.

Distribution

The brand sells primarily through its own online store to customers internationally, and its pieces are also carried by selected boutiques.

Why it matters

Abbott Lyon is part of a wave of digitally led British jewellery brands that have built sizeable businesses around personalisation and gifting at accessible price points, competing with established high street jewellers.

Frequently asked questions

Where is Abbott Lyon based?

Abbott Lyon is a British brand headquartered in London, with a second office in Manchester.

What does Abbott Lyon sell?

It sells personalised jewellery and accessories, such as initial necklaces, birthstone bracelets and signet rings.

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