29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

H. Samuel

Signet Jewelers · United Kingdom

H. Samuel is a British high street jewellery retailer with roots in Liverpool, recorded as founded in 1862 by Harriet Samuel. Part of Signet Jewelers, it sells jewellery and watches through stores across the UK and online.

Facts
Founded1862
FounderHarriet Samuel
OriginLiverpool, later Manchester
ParentSignet Jewelers
HeadquartersBorehamwood, UK
Websitehsamuel.co.uk
Segment
Mid-market
Categories
JewelleryWatches
Sales channels
Own storesE-commerce

What is H. Samuel?

H. Samuel is a UK jewellery retail chain owned by Signet Jewelers. The business is headquartered in Borehamwood, Hertfordshire, and sells jewellery and watches through high street stores and its online shop.

History

The company traces its origins to Liverpool, where the business was run by Moses and Lewis Samuel. Harriet Samuel, recorded as founder in 1862, took over the business and moved it to Manchester. The H. Samuel name has since become one of the most familiar in British jewellery retail, and the chain became part of the Signet group.

Products and positioning

H. Samuel serves the accessible, everyday end of the jewellery market, with a range spanning:

  • Jewellery
  • Watches

Distribution

The brand operates a chain of stores, which numbered around 300 in the mid-2010s, alongside e-commerce. Within Signet it sits alongside other jewellery banners serving different price tiers.

Why it matters

H. Samuel is a long-standing example of specialist jewellery retail on the British high street, and shows how a family business founded in the nineteenth century became part of an international jewellery retail group.

Frequently asked questions

Who owns H. Samuel?

H. Samuel is owned by Signet Jewelers, the jewellery retail group.

Who founded H. Samuel?

H. Samuel is recorded as founded in 1862 by Harriet Samuel, who took over a family business started in Liverpool.

Signet Jewelers: all brands
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