Joma Jewellery
Joma Jewellery is a British jewellery brand founded in 2008 by Katie and Geoff Loxton. It makes gift-oriented charm bracelets, necklaces, rings and earrings presented on message cards.
| Founded | 2008 |
|---|---|
| Founders | Katie and Geoff Loxton |
| Country | United Kingdom |
| Products | Charm bracelets, necklaces, rings, earrings |
| Sister brand | Katie Loxton |
| Website | jomajewellery.com |
What is Joma Jewellery?
Joma Jewellery is a UK jewellery brand operated by Joma Jewellery Ltd. It was founded in 2008 by Katie and Geoff Loxton, whose travels through the Far East and Asia shaped the early designs.
Products and positioning
The range centres on charm bracelets, necklaces, rings and earrings, with an emphasis on personalisation and gifting. Each piece is sold with a message card, turning the jewellery into a keepsake for occasions such as birthdays and milestones.
- Materials typically include silver, gold and rose gold plating
- Semi-precious birthstones feature across the collections
- Pieces are described as hypoallergenic
Katie Loxton, the founders' sister brand, applies the same sentiment-led approach to personalised accessories and lifestyle items.
Distribution
Joma Jewellery sells through its own online shop and is stocked by independent gift and jewellery retailers in the UK.
Why it matters
Joma Jewellery is an example of a gifting-led accessories business in which packaging and message cards are part of the product itself, an approach that suits both independent retail and online gift purchases.
Frequently asked questions
Who founded Joma Jewellery?
Joma Jewellery was founded in 2008 by Katie and Geoff Loxton.
What does Joma Jewellery sell?
It sells charm bracelets, necklaces, rings and earrings, each presented on a message card for gifting.