29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

NORQAIN

Switzerland

NORQAIN is an independent Swiss watch brand founded in 2018 by Ben Küffer in Nidau. It makes mechanical sports watches with Swiss movements across its Independence, Freedom and Adventure collections.

Facts
Founded2018
FounderBen Küffer
BaseNidau, Switzerland
CollectionsIndependence, Freedom, Adventure
Websitenorqain.com
Segment
Luxury
Categories
Watches
Sales channels
WholesaleE-commerceOwn stores

What is NORQAIN?

NORQAIN is an independent, family-run Swiss watchmaker founded in 2018 by Ben Küffer in Nidau. His father, Marc Küffer, chairs the board and spent 25 years on the board of the Federation of the Swiss Watch Industry.

History

The founding team also included Ted Schneider, from the family that owned Breitling for nearly 40 years, and Swiss ice hockey player and Stanley Cup winner Mark Streit. In 2020 NORQAIN announced a long-term partnership with Kenissi, the movement maker founded by Tudor, to power its manufacture calibres.

Products and positioning

NORQAIN launched with three collections:

  • Independence
  • Freedom
  • Adventure

Early men's models used modified ETA and Sellita based calibres, hand assembled in Switzerland, with cases of 42 to 44 mm and water resistance to 100 metres. The NN08 calibre is chronometer certified.

Why it matters

NORQAIN is one of the few new independent Swiss watch brands of recent years to secure an in-house movement partnership, showing how a young family firm can position itself in mechanical sports watches.

Frequently asked questions

Who founded NORQAIN?

NORQAIN was founded in 2018 by Ben Küffer, with his father Marc Küffer as chairman.

Where are NORQAIN watches made?

NORQAIN is a Swiss brand based in Nidau, and its watches are assembled in Switzerland.

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