29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Adler

Switzerland

Adler is a Swiss family jewellery house founded in 1886 by Jacques Adler in Istanbul and based in Geneva since the 1970s. It creates high jewellery, exclusive gemstone pieces and bespoke commissions.

Facts
Founded1886, Istanbul
FounderJacques Adler
HeadquartersGeneva, Switzerland
BoutiquesGeneva, Gstaad
LeadershipFourth generation of the Adler family
Websiteadler.ch
Segment
Luxury
Categories
JewelleryWatches
Sales channels
Own storesWholesale

What is Adler?

Adler Joailliers is a family-owned jewellery house headquartered in Geneva. It is known for high jewellery and bespoke pieces built around precious stones, as well as for experimenting with materials such as titanium.

History

Swiss-born Jacques Adler founded the business in 1886 as a goldsmith's workshop in Istanbul, where it combined Western techniques with Eastern traditions and became a royal jeweller. In the early 1970s his grandson Franklin Adler moved the company to Geneva. Since 2015 the fourth generation, Allen, Karen and Daisy Adler, has led the house.

Products and positioning

  • High Jewellery: one-of-a-kind necklaces, rings, earrings and parures
  • Exclusive: limited pieces featuring rare stones
  • Essential: everyday fine jewellery
  • Bespoke: commissioned pieces created with clients

Distribution

Adler operates a flagship salon at Rue du Rhône in Geneva and a seasonal boutique in Gstaad. Partner retailers in Dubai, Abu Dhabi and Doha carry its collections, and the house regularly exhibits at the Doha Jewellery and Watches Exhibition.

Why it matters

Adler is one of the independent family jewellers that keep Geneva's high jewellery tradition alive outside the large luxury groups.

Frequently asked questions

Where is Adler jewellery from?

Adler was founded in Istanbul in 1886 and has been based in Geneva, Switzerland, since the early 1970s.

Who founded Adler?

The house was founded by Swiss-born goldsmith Jacques Adler.

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