Fashion brands from Switzerland
This directory lists 59 fashion brands from Switzerland. Jewellery and watches form the largest group, followed by footwear, premium and contemporary labels, and sportswear and outdoor. Switzerland is one of the few countries here where luxury is the leading price tier, ahead of premium, with only a small mid-market segment. Zurich and Geneva are the main centres, followed by Biel/Bienne and Lucerne.
Swiss brands typically sell through wholesale partners and authorised dealers, combined with their own stores and e-commerce. The Swatch Group and Richemont own several of the watch brands. Notable names include Patek Philippe, Omega, Chopard, TAG Heuer and IWC Schaffhausen in watches, the jeweller Gübelin, the leather goods and shoe house Bally and the outdoor brand Mammut. Swiss watchmaking has a long tradition centred on the Jura arc and the Lake Geneva region.
Luxury and designer houses
5Premium and contemporary
8Mass market and fast fashion
1Sportswear and outdoor
8Footwear
8Bags, accessories and eyewear
5Jewellery and watches
18Lingerie, swimwear and hosiery
5Digital-native and DTC brands
1Frequently asked questions
Which fashion brands come from Switzerland?
The 59 Swiss brands in this directory include Patek Philippe, Omega, Chopard, TAG Heuer, Bally and Mammut.
How do Swiss fashion brands sell?
80 per cent of Swiss brands sell through wholesale, including authorised dealers. Many also operate their own boutiques, and most sell online.