Sloggi

Sloggi is an underwear brand of Triumph, the family-owned lingerie group headquartered in Bad Zurzach, Switzerland. According to Wikipedia, it was launched in the late 1970s.

What is Sloggi?

Sloggi is one of the brands of Triumph, which Wikipedia lists alongside the Triumph and Triaction labels. The page states that sloggi was launched in the late 1970s. Triumph is wholly owned by the Braun and Spiesshofer families and led by partners Roman Braun and Oliver Spiesshofer.

The Triumph group

Triumph was founded in 1886 in Heubach, Germany, by Johann Gottfried Spiesshofer and Michael Braun as a corset factory. It registered the Triumph brand in 1902, shifted from corsets to bras after the 1920s and has had its headquarters in Bad Zurzach, Switzerland, since 1977. It sold HOM in 2015 and BeeDees in 2017, closed its Myanmar factory in 2002 and closed its UK standalone stores in 2017.

Products and positioning

Triumph makes underwear, bras, lingerie, shapewear, sleepwear and swimwear. Sloggi sits in the everyday underwear segment of the group. Public sources retrieved for this profile do not give a detailed breakdown of sloggi's own product range, distribution or sales, so none is stated, and the brand's official website could not be read.

• Parent: Triumph International, family-owned
• Launched: late 1970s
• Group base: Bad Zurzach, Switzerland

Why it matters

Sloggi shows how a long-established European intimates group runs several brands at different price points, and it is one of the best known underwear brands from Switzerland.

Frequently asked questions

Who owns Sloggi?

Sloggi belongs to Triumph, which Wikipedia says is wholly owned by the Braun and Spiesshofer families.

Where is Sloggi from?

Sloggi is a Triumph brand. The group was founded in Germany in 1886 and has been headquartered in Bad Zurzach, Switzerland, since 1977.

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