9 October 2026International edition
Vol. I · No.
9 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Lingerie, swimwear and hosiery

Bonds

Australia

Bonds is an Australian underwear, socks and sleepwear brand founded in 1915 by George Allan Bond in Sydney. It began by importing women's hosiery and gloves.

Facts
Founded1915
FounderGeorge Allan Bond
Founded inSydney, Australia
ProductsUnderwear, socks, sleepwear, light casual apparel
Acquired by Hanesbrands2016
Segment
Mid-market
Categories
MenswearWomenswearChildrenswearLingerie
Sales channels
WholesaleE-commerceOwn stores

What is Bonds?

Bonds is an Australian clothing brand best known for underwear, socks, sleepwear and light casual apparel. Wikipedia records that it was established in 1915 by George Allan Bond, an American who came to Australia in the early twentieth century.

History

The company started by importing women's hosiery and gloves. In 1917 and 1918 it began manufacturing hosiery in Redfern, Sydney, later moving to Camperdown and adding underwear. A cotton-spinning mill opened in 1923, and in 1927 the company went into liquidation and Bonds Industries Limited was formed.

Later corporate steps listed include a 1970 merger with Coats Paton, a 1987 takeover by Pacific Dunlop, and the 2001 formation of Pacific Brands Holdings. Manufacturing in Australia had ceased by 2010. Hanesbrands acquired the company in 2016.

Why it matters

Bonds is one of the longest-established underwear brands in Australia, with a history that spans local manufacturing and later ownership by international groups. The Wikipedia entry is inconsistent about the current parent, so ownership should be checked with the company.

Frequently asked questions

Where is Bonds from?

Bonds is an Australian brand, founded in Sydney in 1915.

What does Bonds sell?

Bonds sells underwear, socks, sleepwear and light casual apparel.

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