Cake Maternity
Australia
Cake Maternity is an Australian maternity lingerie brand founded in 2008 by Tracey Montford and based in Sydney. It makes nursing bras, maternity nightwear and related essentials.
| Founded | 2008 |
|---|---|
| Founder | Tracey Montford |
| Headquarters | Sydney, Australia |
| Sister brands | Rosewater and CupCake |
| Website | au.cakematernity.com |
What is Cake Maternity?
Cake Maternity is an Australian brand of maternity and nursing lingerie. According to Wikipedia, it was founded in 2008 by Tracey Montford, who started the company after a pregnancy of her own, and it is based in Sydney, Australia.
Products and positioning
The range includes nursing bras, other maternity lingerie, essential maternity items and maternity nightwear. Cupcake nursing pads were introduced in 2014. The company also operates the Rosewater and CupCake brands alongside Cake Maternity.
Distribution
The brand appears on the websites of Australian retailers such as The Iconic and on its own regional web shops, including an Australian site.
Why it matters
Cake Maternity is a specialist in a niche category that mainstream retailers have historically served thinly, and it is an example of an Australian founder-led label that built a dedicated maternity and nursing proposition.
Frequently asked questions
Where is Cake Maternity from?
Cake Maternity is from Australia and is based in Sydney.
Who founded Cake Maternity?
Cake Maternity was founded in 2008 by Tracey Montford.