Baku
Baku is an Australian swimwear brand founded in 1969 by John and Sue Bykerk and based in Sydney. It makes women's swimwear, with a focus on supportive fits for larger cup sizes, mostly manufactured in Australia.
| Founded | 1969 |
|---|---|
| Founders | John and Sue Bykerk |
| Base | Sydney, Australia |
| Production | Mostly made in Australia |
| Sister label | Ginja |
| Website | bakuswimwear.com.au |
What is Baku?
Baku is a family-owned swimwear label from Australia, founded in 1969 by John and Sue Bykerk and now led by their children Dax and Tamara Bykerk. The brand is based in Sydney and describes itself as 100% Australian owned.
Products and positioning
Baku makes women's swimwear ranging from full-coverage styles to bikinis, including one-pieces, tankinis, singlets and surf suits, plus beach dresses, kaftans and accessories. A key point of difference is its focus on fit for larger cup sizes, with ranges organised by cup from A to G.
The brand manufactures the majority of its swimwear in Australia, and digital printing is central to its prints. It also owns a sister label, Ginja, aimed at a younger customer.
Distribution
Baku is sold through a large network of stockists across Australia, the department store David Jones and online retailers such as The Iconic, as well as its own website. Internationally it has stockists in Canada, the Netherlands, Europe, Asia, South Africa and New Zealand.
Why it matters
Baku is one of the longest-running Australian swimwear brands and one of the few to keep most of its manufacturing at home.
Frequently asked questions
Where is Baku swimwear made?
Baku manufactures the majority of its swimwear in Australia.
Who founded Baku?
Baku was founded in 1969 by John and Sue Bykerk and is now run by their children Dax and Tamara.