OKKO
OKKO is a Swiss brand of women's pyjamas, sleepwear and loungewear founded in 2023 and designed in St. Gallen. It sells online and to retailers through wholesale.
| Founded | 2023 |
|---|---|
| Headquarters | St. Gallen, Switzerland |
| Category | Women's sleepwear and loungewear |
| Website | okko.ch |
What is OKKO?
OKKO is a Swiss womenswear label founded in 2023 that specialises in pyjamas, nightwear and homewear. Its pieces are designed in St. Gallen, the historic centre of the Swiss textile industry, where the business is based.
Products and positioning
The brand sets out to combine fashion and comfort in clothing for the home, with styles ranging from minimalist to romantic and playful. It emphasises lightweight, skin friendly fabrics and garments that can be worn both at home and when going out.
- Pyjama sets
- Nightdresses
- Lounge dresses and lounge trouser sets
OKKO states that it values durability and mindful production in the way its collections are put together.
Distribution
The brand sells through its own online shop at okko.ch and offers its collections to independent retailers through a wholesale marketplace.
Why it matters
OKKO is one of a number of young labels building on St. Gallen's textile heritage with focused product categories, in this case the growing loungewear and sleepwear market.
Frequently asked questions
Where is OKKO from?
OKKO is a Swiss brand whose collections are designed in St. Gallen.
What does OKKO sell?
OKKO sells women's pyjamas, nightdresses and loungewear.