Beldona
Triumph · Switzerland
Beldona is a Swiss lingerie label and a subsidiary of Triumph. It sells lingerie and feminine beachwear through its own stores.
| Country | Switzerland |
|---|---|
| Parent | Triumph |
| Products | Lingerie and beachwear |
| Channel | Own stores |
| Example store | Sihlcity, Zurich |
| Website | beldona.com |
What is Beldona?
Beldona is a lingerie label from Switzerland. It is described as a subsidiary of the lingerie group Triumph and is active in Swiss specialist lingerie retail.
Products and positioning
The offer covers lingerie and feminine beachwear. The brand is positioned as a specialist retailer and label rather than a mass-market chain, with a focus on shop-based selling and personal service.
Distribution
Beldona sells mainly through its own stores. One featured shop is located in the Sihlcity shopping centre in Zurich, and the store concept was designed by the Stuttgart agency DFROST, with the free-standing furniture and checkout area produced by Münch+Münch.
The brand has operated in Switzerland since 2019 and had two stores in Zurich at the time of the shopfitting project. The shopfitting concept for the Sihlcity store was developed with attention to presentation of lingerie and beachwear in an alluring setting.
Why it matters
Beldona shows how an established lingerie group keeps a dedicated own-store brand in its home market, giving it a retail presence of its own alongside the main Triumph label.
Frequently asked questions
Where is Beldona from?
Beldona is a Swiss lingerie label.
Who owns Beldona?
Beldona is a subsidiary of Triumph.