Flik Flak
Swatch Group · Switzerland
Flik Flak is a Swiss watch brand for children, established in 1987 and part of the Swatch Group. It makes watches designed to help children aged three to ten learn to tell the time.
| Country | Switzerland |
|---|---|
| Founded | 1987 |
| Parent group | Swatch Group |
| Target age | Three to ten |
| Reach | Over 100 countries |
| Website | flikflak.com |
What is Flik Flak?
Flik Flak is a Swiss children's watch brand. It was established in 1987 in Switzerland and belongs to the Swatch Group, the world's leading watch producer. Its watches are designed for children aged three to ten.
Products and positioning
The range is built around learning to read the clock:
- Story Time watches for children who are new to telling the time.
- Power Time watches for older children.
- An illustrated hardback storybook supplied in a gift box.
Distribution
According to the Swatch Group, Flik Flak is sold in over 100 countries across five continents.
Why it matters
Flik Flak is one of the Swatch Group's brands aimed at a younger audience, combining a Swiss-made watch with an educational purpose rather than treating the product as a fashion accessory alone.
Its pairing of a watch with an illustrated storybook shows how the brand treats telling the time as a learning step for children, and the Swatch Group lists it alongside its other watch and jewellery brands.
Frequently asked questions
Where is Flik Flak from?
Flik Flak is a Swiss watch brand, established in 1987.
Who owns Flik Flak?
Flik Flak is part of the Swatch Group.