MIDO
Swatch Group · Switzerland
MIDO is a Swiss watch brand founded in 1918 by watchmaker Georges Schaeren and based in Le Locle. Part of the Swatch Group, it makes mechanical watches including the Ocean Star and Multifort collections.
| Founded | 1918 |
|---|---|
| Founder | Georges Schaeren |
| Headquarters | Le Locle, Switzerland |
| Parent | Swatch Group |
| Key collections | Ocean Star, Multifort |
| Website | midowatches.com |
What is MIDO?
MIDO is a Swiss watchmaker founded in 1918 by the Swiss watchmaker Georges Schaeren. The company is based in Le Locle, in the Jura region often described as the cradle of Swiss watchmaking, and belongs to the Swatch Group.
Products and positioning
MIDO focuses on mechanical watches in the premium segment. Its main collections include:
- Ocean Star: dive and sports watches, including the 2025 Ocean Star Worldtimer, which pairs a world time display with water resistance to 200 metres
- Multifort: everyday watches, including the Multifort 8 Two Crowns and the Multifort TV Big Date with its television-screen shaped case
Distribution
As a Swatch Group brand, MIDO is sold through authorised watch retailers in many markets as well as through its own website.
Why it matters
MIDO is one of the long-established Swiss names in the Swatch Group's portfolio, offering automatic watches at an accessible point within the Swiss-made market.
Frequently asked questions
Who owns MIDO?
MIDO is part of the Swiss Swatch Group.
Where are MIDO watches from?
MIDO is a Swiss brand founded in 1918 and based in Le Locle, Switzerland.