Swatch Group: all brands
The 3 brands of Swatch Group in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
Harry Winston: Harry Winston is an American high jeweller founded in New York in 1932 and known as the jeweller of famous diamonds. Swatch Group bought the company in March 2013 for 1 billion US dollars.
Omega: Omega is a Swiss luxury watchmaker founded in 1848 by Louis Brandt in La Chaux-de-Fonds and owned by the Swatch Group. Known for the Speedmaster worn on the Moon, the Seamaster worn by James Bond and its role as official Olympic timekeeper, it is the Swatch Group's flagship brand.
Swatch: Swatch is a Swiss watch brand launched in 1983 to revive the Swiss industry during the quartz crisis, and the namesake of the Swatch Group. Known for colourful plastic quartz watches and the 2022 MoonSwatch collaboration with Omega, it is one of the best-known affordable watch brands in the world.