29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Zodiac

Fossil Group · Switzerland

Zodiac is a watch brand founded in 1882 by Ariste Calame in Le Locle, Switzerland, and owned by Fossil Group since 2001. It is best known for the Sea Wolf, one of the first modern dive watches.

Facts
Founded1882, Le Locle
FounderAriste Calame
ParentFossil Group (since 2001)
Signature modelSea Wolf (1953)
Websitezodiacwatches.com
Segment
Premium
Categories
WatchesAccessories
Sales channels
WholesaleE-commerce

What is Zodiac?

Zodiac is a watchmaker with Swiss roots, established in 1882 by Ariste Calame in Le Locle, Switzerland. Today the brand is part of Fossil Group, which acquired the Zodiac name in 2001 and operates it from Richardson, Texas.

History

Zodiac's most important model is the Sea Wolf, introduced in 1953 and regarded as one of the first modern dive watches. Its successor, the Super Sea Wolf, was rated to 750 metres and was used by US Navy SEALs.

Products and positioning

The current brand focuses on sports and tool watches that draw on its archive, with the Sea Wolf and Super Sea Wolf families at the centre of its offer.

  • Dive watches based on the Sea Wolf lineage
  • Super Sea Wolf models
  • Heritage-inspired sports watches

Why it matters

Zodiac is an example of a historic Swiss watch name revived under a large fashion accessories group, using a well-documented archive model as the foundation of its modern range.

Frequently asked questions

Who owns Zodiac watches?

Zodiac has belonged to Fossil Group since 2001.

Where is Zodiac from?

Zodiac was founded in 1882 in Le Locle, Switzerland, by Ariste Calame.

Fossil Group: all brands
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