Skagen
Fossil Group · Denmark
Skagen, also known as Skagen Designs or Skagen Denmark, is a watch and jewellery brand that Fossil agreed to buy in 2012. It is part of Fossil Group. The brand's name refers to the Danish town of Skagen.
| Owner | Fossil Group (acquisition agreed 2012) |
|---|---|
| Name origin | Town of Skagen, Denmark |
| Acquisition value | About 236.8 million US dollars (2012) |
| Segment | Jewellery and watches |
| Website | skagen.com |
What is Skagen?
Skagen is a watch and jewellery brand. Wikipedia describes Skagen Designs as an American watch company that grew from the quality brand name of the Danish town of Skagen, and it also refers to the brand as Skagen Denmark. This mix of Danish naming and American company structure means the country of origin is often described as Denmark while the business is American.
Ownership
According to Wikipedia's article on Fossil Group, Fossil agreed in 2012 to buy Skagen Designs and some of its partners for about 225 million US dollars in cash and 150,000 Fossil shares, a total value of roughly 236.8 million US dollars. Fossil Group is a public company headquartered in Richardson, Texas. The same article reports that in October 2025 Fossil placed its US business in Chapter 15 bankruptcy as part of a UK restructuring plan. How this affects Skagen's current ownership is not stated in the sources consulted, so Fossil Group is given as the owner on the basis of the 2012 acquisition only.
Products and positioning
Skagen sells watches and, according to its self description, operates as an international jeweller with branches in the town of Skagen. The company states that it set out to create a design driven company centred around the welcoming spirit of the town.
Why it matters
Skagen is an example of a Scandinavian styled fashion watch label that was absorbed into a larger American group. Its fortunes are tied to Fossil Group's restructuring, which makes it relevant for anyone tracking the fashion watch segment.
Limits of the available sources
The pages fetched do not give the founding year, founders or headquarters, so those facts are not stated.
Frequently asked questions
Who owns Skagen?
Skagen is part of Fossil Group, which agreed to buy Skagen Designs in 2012. Fossil entered a restructuring in 2025, and the sources consulted do not describe any later change of Skagen's ownership.
Where is Skagen from?
Skagen takes its name and design inspiration from the Danish town of Skagen, although Wikipedia describes Skagen Designs as an American watch company.