Obaku
Obaku is a Danish watch and jewellery brand that blends classic Scandinavian design with Asian Zen philosophy. Its minimalist watches, with Japanese movements and steel cases, are sold in more than 70 countries.
| Country | Denmark |
|---|---|
| Design concept | Nordic design meets Zen philosophy |
| Markets | More than 70 countries |
| Thinnest case | 4.9 mm (Ultra Slim) |
| Website | obaku.com |
What is Obaku?
Obaku, also known as Obaku Denmark, is a Danish watch and jewellery brand. Its design idea is where Nordic and Asian idioms meet: classic Danish design combined with the Zen focus on essentials. The logo draws on the Zen Enso circle.
Products and positioning
Obaku's watches are designed by Christian Mikkelsen and Lau Liengård Ruge and use Japanese movements and 316L steel cases. Collections include:
- Slim and Ultra Slim, with cases as thin as 4.9 mm
- Solar
- Award and Sensetime
- Obaku Papir
Prices sit in the accessible mid-market, broadly between US$89 and US$229, and the brand also offers a limited jewellery range.
Distribution
Obaku is sold in more than 70 countries through local distributors and agents. It has an active travel retail presence, with listings on airlines such as Scoot, China Airlines and EVA Air, airport retail with Lagardère Travel Retail, and sales on ferry and cruise lines.
Why it matters
Obaku is part of the wave of Scandinavian minimalist watch brands that built international reach through distributor networks and travel retail rather than own stores.
Frequently asked questions
Is Obaku a Danish brand?
Yes. Obaku is a Danish watch and jewellery brand that combines Danish design with Asian Zen philosophy.
What movements do Obaku watches use?
Obaku watches use Japanese movements in 316L stainless steel cases.