14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

ID Fine

Denmark

ID Fine is a Danish jewellery brand promoting responsible jewellery with a Nordic, minimalist look. Its collections include the Pacific and Liquid lines and a collaboration with Pernille Blume.

Facts
OriginDenmark
StyleNordic simplicity
LinesPacific, Liquid
CollaborationPernille Blume
Websiteidfine.dk
Segment
Mid-market
Categories
Jewellery
Sales channels
E-commerceWholesale

What is ID Fine?

ID Fine is a jewellery brand from Denmark that presents itself around responsible jewellery and the idea of self-definition, expressed in its line I define me, you define you. Its visual identity draws on Nordic simplicity and urban elegance.

Products and positioning

The brand's collections are organised into named lines, among them Pacific and Liquid. Water is a recurring theme, most clearly in the ID Fine x Blume collaboration with Pernille Blume, who describes water as her element and as something that can be felt in her designs.

  • Responsible jewellery collections
  • Pacific and Liquid lines
  • ID Fine x Blume collaboration

Brand messaging centres on confidence, diversity and individual expression rather than on occasion or bridal jewellery, positioning the pieces for everyday wear.

Distribution

ID Fine sells through its Danish-language online shop and its pieces are also listed by Danish price comparison services, indicating availability through retail partners.

Why it matters

ID Fine shows how smaller Scandinavian jewellery labels use responsible sourcing claims and athlete collaborations to stand out in a crowded, design-led Danish jewellery market.

Frequently asked questions

Where is ID Fine from?

ID Fine is a Danish jewellery brand.

What is the ID Fine x Blume collection?

It is a jewellery collaboration with Pernille Blume, inspired by water.

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