LULU Copenhagen
LULU Copenhagen is a Danish designer jewellery brand based in Copenhagen. It makes earrings, rings, bracelets and necklaces in sterling silver, brass and gold plating, sold online and through retailers across Europe.
| Based in | Copenhagen, Denmark |
|---|---|
| Materials | Sterling silver, brass, gold plating |
| Retailers | More than 500 in Europe |
| Website | lulucopenhagen.com |
What is LULU Copenhagen?
LULU Copenhagen is a jewellery brand from Copenhagen, Denmark, a city it describes as a capital of design. It creates collections of everyday designer jewellery for women.
Products and positioning
The range covers the main jewellery categories:
- Earrings and hoops
- Rings
- Bracelets
- Necklaces
Pieces are made from 925 sterling silver, brass and stainless steel, often with 18 carat gold plating, and are decorated with stones, pearls and enamel. Collections include the Family Collection, Color Balls, Bouquet and Love U lines, and the brand is positioned in the accessible designer segment.
Distribution
LULU Copenhagen sells through its own online store, with country sites for Denmark, Germany, France and Sweden, and through a network of more than 500 retailers across Europe. It also maintains a dedicated contact point for retail partners and has a presence on the Maison et Objet trade platform.
Why it matters
The brand reflects the strength of Scandinavian jewellery labels that combine a recognisable design language with broad wholesale distribution in European independent retail.
Frequently asked questions
Where is LULU Copenhagen from?
LULU Copenhagen is a Danish jewellery brand based in Copenhagen.
What does LULU Copenhagen sell?
It sells designer jewellery including earrings, hoops, rings, bracelets and necklaces.