byBiehl
byBiehl is a Danish jewellery brand founded in 2010 by Charlotte Biehl. It designs timeless, personal jewellery made from recycled silver and gold and sells online and through retail partners.
| Founded | 2010 |
|---|---|
| Founder | Charlotte Biehl |
| Country | Denmark |
| Materials | 100% recycled silver and gold |
| Website | bybiehl.com |
What is byBiehl?
byBiehl is a Danish jewellery brand founded in 2010 by Charlotte Biehl, who leads the company as founder and co-chief executive. The business employs a team of between 11 and 50 people and has raised Series A funding.
Products and positioning
The brand's design principles are timeless and personal pieces combined with quality and ethical production. Its jewellery is made from 100 per cent recycled silver and gold, positioning byBiehl in the accessible, sustainability minded part of the Scandinavian jewellery market.
Distribution
byBiehl sells directly to consumers through its website and works with retail partners abroad. In Australia, for example, the brand has been launched and later relaunched through local distributors, which shows its reliance on partners in international markets.
Why it matters
byBiehl is one of the Danish jewellery brands that have built international distribution from a small home market. Its use of recycled precious metals reflects the growing weight of material sourcing in jewellery purchasing decisions.
Frequently asked questions
Who founded byBiehl?
byBiehl was founded in 2010 by Danish designer Charlotte Biehl.
What is byBiehl jewellery made of?
byBiehl makes its jewellery from 100 per cent recycled silver and gold.