29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

Spinning Jewelry

Denmark

Spinning Jewelry is a Danish jewellery brand based in Herlev, promoting Danish design since 1985. It specialises in combination jewellery such as stacking rings, made from sterling silver with rhodium or 18 carat gold plating.

Facts
Founded1985
HeadquartersHerlev, Denmark
Materials925 sterling silver, rhodium or gold plating
SpecialityCombination and stacking jewellery
Websitespinningjewelry.com
Segment
Mid-market
Categories
Jewellery
Sales channels
WholesaleE-commerce

What is Spinning Jewelry?

Spinning Jewelry is a Danish jewellery company registered in Herlev, near Copenhagen, and promoted under the line Danish design since 1985. It combines modern trends with Danish design traditions to create timeless jewellery for women, encouraging customers to express their individuality.

Products and positioning

The brand specialises in combination jewellery: pieces that can be stacked, mixed and matched, including silver with gold. Its range includes:

  • Rings, including stacking rings
  • Earrings, necklaces and bracelets
  • Pendants and Classic Charms

The jewellery is made from 925 sterling silver, either rhodium-plated or plated with 18 carat gold. Collections include Balsy, Beach, Galaxy, Lotus, Pearl and Tigress. Earlier lines such as the Extreme collection by Danish designer Lina Mork offered sets of sterling silver stacking rings with cubic zirconia and pearls.

Distribution

Spinning Jewelry sells through jewellery retailers and its own online shop, and it has worked with distributors in export markets such as Australia.

Why it matters

Spinning Jewelry is part of the Danish accessible jewellery tradition built on modular, collectable pieces that consumers can combine and add to over time.

Frequently asked questions

Where is Spinning Jewelry from?

Spinning Jewelry is a Danish company based in Herlev, promoting Danish design since 1985.

What does Spinning Jewelry sell?

The brand sells combination jewellery in sterling silver, including stacking rings, earrings, necklaces, bracelets and charms.

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