14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Jewellery and watches

DESIGN LETTERS

Denmark

DESIGN LETTERS is a Danish design and lifestyle brand founded in 2009 by Mette Thomsen. It is built around words and letters and makes jewellery, personalised items and home accessories.

Facts
Founded2009
FounderMette Thomsen
BaseFrederiksberg, Denmark
Design teamCopenhagen
Core ideaWords and letters
Websitedesignletters.eu
Segment
Mid-market
Categories
JewelleryAccessoriesHome
Sales channels
E-commerceWholesale

What is DESIGN LETTERS?

DESIGN LETTERS is a Danish brand rooted in words and letters. It is based in Frederiksberg, with its design team in Copenhagen, and is known for a significant minimalist graphic look with bright colour accents.

History

The company was founded in 2009 by Mette Thomsen, a former design journalist and writer.

Products and positioning

The range spans two areas, jewellery and design or lifestyle items.

  • Jewellery: necklaces, bracelets, earrings, rings and charms
  • Personalised cups and drinkware
  • Home accessories and table decor
  • Boards, stationery and children's products

Distribution

The brand sells online through its EUR-priced site, with separate Danish (DKK) and German (EUR) storefronts. It also operates a B2B portal for trade customers and lists shops and opening hours.

The founder's background in design writing is reflected in the brand's focus on typography and visual identity.

Why it matters

DESIGN LETTERS shows how a typographic idea can stretch across jewellery, gifts and home products under one recognisable visual identity.

Frequently asked questions

Where is DESIGN LETTERS from?

DESIGN LETTERS is a Danish brand based in Frederiksberg, with its design team in Copenhagen.

Who founded DESIGN LETTERS?

DESIGN LETTERS was founded in 2009 by Mette Thomsen, a former design journalist and writer.

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