Nordgreen
Nordgreen is a Danish watch brand founded in Copenhagen in 2017. It designs minimalist Scandinavian watches and interchangeable straps for men and women, sold mainly online.
| Founded | 2017 |
|---|---|
| Based in | Copenhagen, Denmark |
| Products | Watches and straps |
| Warranty | Two years |
| Website | nordgreen.com |
What is Nordgreen?
Nordgreen is a watch brand born in Copenhagen in 2017. It designs minimalist watches for men and women in a Scandinavian design idiom and places sustainability at the core of the business.
Products and positioning
The range is built around named collections such as Native, Philosopher, Pioneer, Infinity and Allure, alongside Guardian, Waves and Succession. Watches can be paired with interchangeable straps in leather, three link and five link steel, mesh, Cordura and nylon, which lets customers change the look of a single watch.
- Minimalist watches for men and women
- Interchangeable straps in several materials
- Collections such as Native, Philosopher and Pioneer
Distribution
Nordgreen sells primarily through its own online store, with local currency pricing for a long list of countries. Its offer includes free shipping on watches, 30 day returns and a two year warranty.
Why it matters
Nordgreen is part of the wave of digital native Scandinavian accessories brands that use clean design, direct online sales and a sustainability narrative to compete in the affordable watch market.
Frequently asked questions
Where is Nordgreen from?
Nordgreen is a Danish watch brand born in Copenhagen in 2017.
What does Nordgreen sell?
Nordgreen sells minimalist watches for men and women, plus interchangeable straps in leather, steel, mesh and nylon.