29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Sportswear and outdoor

ROTAUF

Switzerland

ROTAUF is a Swiss outdoor clothing brand from Chur that makes all its products in Switzerland. It produces waterproof jackets and touring trousers with a focus on local materials, fair wages and durability.

Facts
CountrySwitzerland
BaseChur, Graubünden
ProductionMade in Switzerland
Membrane partnerSympatex
Websiterotauf.ch
Segment
Premium
Categories
OutdoorMenswearWomenswear
Sales channels
Own storesE-commerce

What is ROTAUF?

ROTAUF is an outdoor apparel brand from Switzerland, with a shop in Chur in the canton of Graubünden. Its defining feature is that all products are made in Switzerland by experienced workers who are paid a living wage.

Products and positioning

The range centres on technical shells and trousers for mountain use, including:

  • Ultralight Jacket: a lightweight, compact and stowable rain jacket
  • Tour Jacket for men and women: waterproof, durable and highly breathable hardshells
  • Tour Pants: minimalist, wind and water resistant, packable touring trousers

ROTAUF works with membrane partner Sympatex and has expanded its Alpine Eco Shell line.

Sustainability

The brand's approach rests on local production, the most local materials possible, no toxic chemicals and organic animal products, combined with transparent partnerships and products designed to last a long time.

Why it matters

ROTAUF is a rare case of technical outdoor clothing manufactured entirely in a high cost European country, using that local production as the basis of its positioning. Swiss mountain destinations such as Andermatt and Lenzerheide have chosen the brand to outfit their staff.

Frequently asked questions

Where is ROTAUF made?

All ROTAUF products are made in Switzerland, with local production and workers paid a living wage.

What does ROTAUF make?

ROTAUF makes outdoor clothing such as ultralight rain jackets, waterproof touring hardshells and packable touring trousers.

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