KJUS
Acushnet · Switzerland
KJUS is a premium ski and golf apparel brand founded in 1999 by Norwegian alpine skier Lasse Kjus. It makes ski, golf and lifestyle clothing for men, women and children and is owned by Acushnet.
| Founded | 1999 |
|---|---|
| Founder | Lasse Kjus |
| Owner | Acushnet |
| Segments | Ski, golf, lifestyle |
| Innovation | First stretch ski jacket |
| Website | kjus.com |
What is KJUS?
KJUS is a premium performance apparel brand for skiing and golf, founded in 1999 and launched globally in 2000. Its founder, Lasse Kjus, is a Norwegian alpine skier who won 16 Olympic and World Championship medals and two Overall World Cup titles. The brand was acquired by Acushnet, the owner of Titleist.
Products and positioning
KJUS introduced the ski industry's first stretch ski jacket and has built its range around technical innovation. The offer covers three areas:
- Ski: jackets, trousers, midlayers and baselayers for men, women and kids
- Golf: rainwear, jackets, midlayers, polos and bottoms, added in 2013
- Lifestyle: jackets, midlayers, shirts and trousers
Proprietary technologies include 3D Hyper Stretch, Moisture Renewal, VaporTemp and Mineral Circulation.
Distribution
The brand sells through its own online shops for Europe, Switzerland, the United Kingdom and the United States, and through specialist ski, golf and sports retailers listed in its dealer locator.
Why it matters
KJUS is one of the few apparel brands to bridge alpine skiing and golf at the premium end, using athlete-led product development as its core proposition.
Frequently asked questions
Who founded KJUS?
KJUS was founded in 1999 by Norwegian alpine ski champion Lasse Kjus.
Who owns KJUS?
KJUS is owned by Acushnet, the golf company behind Titleist.