29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Navyboot

Switzerland

Navyboot is a Swiss footwear brand founded in Zurich in 1991 by Bruno Bencivenga. It makes shoes for women and men, along with a small range of women's bags.

Facts
Founded1991, Zurich
FounderBruno Bencivenga
Licence holderOchsner Shoes (since 2026)
ProductionSpain and Portugal
Websitenavyboot.ch
Segment
Premium
Categories
FootwearBagsMenswearWomenswear
Sales channels
LicensingOwn storesE-commerce

What is Navyboot?

Navyboot is a Swiss footwear brand founded in Zurich in 1991 by Bruno Bencivenga. It began with leather goods such as shoes, belts and bags and grew into a broader lifestyle label.

History

The brand opened its first own store at Zurich's Bellevue in 2001. Around 2006 it operated roughly 40 stores in Switzerland. The Bencivenga family owned the business until 2008, when it passed to Philippe Gaydoul's Gaydoul Group; about ten years later it moved to Globus. Store closures followed, and the last standalone Navyboot stores closed in 2021.

In August 2026 the brand returned under a licence held by Ochsner Shoes, a Deichmann subsidiary.

Products and positioning

Over the years the range extended beyond shoes into underwear, clothing, bags, eyewear and perfume. The relaunch collection focuses on footwear with a clean, understated design language:

  • About 60 women's and men's shoe styles
  • Loafers, classic business shoes and sneakers, including selected Goodyear-welted models
  • Eight women's bags
  • Production in Spain and Portugal

Distribution

Since 26 August 2026 the collection has been sold exclusively through Ochsner Shoes, in around 30 stores across Switzerland and online.

Why it matters

Navyboot is a well known Swiss shoe name whose return shows how a heritage label can be revived through a licence with a large footwear retailer rather than its own store network.

Frequently asked questions

Where is Navyboot from?

Navyboot is a Swiss brand founded in Zurich in 1991.

Where can I buy Navyboot shoes?

Since August 2026 Navyboot has been sold exclusively by Ochsner Shoes, in its Swiss stores and online.

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