14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Fretz Men

Switzerland

Fretz Men is a Swiss family-owned maker of men's shoes, with development and production in Fahrwangen. The company describes its offering as first-class men's footwear made in Switzerland.

Facts
CountrySwitzerland
Production siteFahrwangen, Switzerland
CategoryMen's shoes
OutputAbout 500,000 pairs a year
EmployeesAbout 75
Websitefretz-men.ch
Segment
Premium
Categories
Footwear
Sales channels
E-commerce

What is Fretz Men?

Fretz Men is a Swiss footwear company that concentrates on shoes for men. It describes itself as a long-standing family business and positions its collection as first-class men's footwear made in Switzerland.

Production

The company's centre for development and production is a manufacturing unit in Fahrwangen, Switzerland. According to the company, it produces about half a million pairs of shoes per year and employs around 75 people. Daniel Omlin is named as chief executive.

Products and positioning

Fretz Men focuses on a single category, men's shoes, rather than a broad fashion offer. Its Swiss manufacturing base is a central part of the story it tells: the shoes are developed and made within the same country in which the company is based.

Distribution

The company presents its collection on its own website, fretz-men.ch.

Why it matters

Fretz Men combines in-house development and production in Switzerland with an output of around half a million pairs a year, which makes it a notable example of Swiss shoemaking at industrial scale.

Frequently asked questions

Where is Fretz Men from?

Fretz Men is a Swiss shoe company with its development and production unit in Fahrwangen, Switzerland.

What does Fretz Men sell?

Fretz Men makes men's shoes, which it describes as first-class men's footwear made in Switzerland.

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